Designed for Chambers, Particularly Yours Built with chambers in mind. We only work with chambers and CVBs, so we optimize everything for that audience We work with you to create a design that’s all your own but include our experience and software optimized for chambers Design philosophy that looks at your specific target audiences and builds a site each can cleanly navigate |
Directory Do you have a long list of business classifications relative to total number of members? Most chambers do. Yet most chamber websites will present a visitor with that list of over a hundred business classifications to navigate. Well if it’s not easy on the web, something else a click away will be. This is just one example of a missed opportunity. We design our sites, your site, to be easy to navigate, search and browse. You want people to find your members and members to find each other. It’s networking and business promotion and a reason why many businesses consider joining the chamber. |
Make Changes Yourself - Simple, Easy, Fast |
Social Networks and other leading trends |
Google Maps Google maps are great, everyone wants to use them. Of course our software will show you the location of a member on the map, and label it. But it does more. You can show entire categories on the map at once; so you can easily pick a restaurant near by, or an accountant near your office, etc.. And of course, when you pick one, click on it to get a separate window for directions. |
Tracking How do you know how you’re doing if you don’t have a score card? You need to be able to see your traffic - it is what ultimately decides what is working and what isn’t. But you have to set things up from the beginning to do the tracking right and use good tools. We have and we do so you can too. In addition to knowing how the overall site is doing members may want to know specifically how many times their ads, category, listings, etc. have been seen. We make it very easy for members to log on and see this for themselves. Talk about measurable benefits! |
Search Engine Optimization The site, its navigation, scripts, databases, urls, menus, ... are all designed for easy indexing by Search Engines We want to make your site the “go to” site for all things local. The place where businesses and people look and business want to belong. No, we can’t promise you a #1 Google ranking. But we actively, aggressively, knowledgeably and proactively work to maximize this important resource. |
Ad Management There’s a lot more to successful web advertising than just having space on your site! There’s the: - Sales process with focused, professional, sales people - Ad creation: design, reviews, approvals and posting - Back office accounting, billing and processing - Online tracking and reviews (clicks, views,...) |
Way Finding (easily, comfortably, find what you're looking for) Have you ever been in a store and you intuitively knew where everything was? How about one that you weren’t even sure what they were selling? Those are examples of good Way Finding and bad Way Finding. The same is true of online websites and software. Some you can easily find and do what you want, some you can’t. This is becoming a major focus online in general and we have really focused on it for the chamber world. The Burlingame Chamber board chair said it best when reviewing their new site: “I agree [it looks gorgeous!]........ I found it very easy to move about and actually found what I was looking for---which is amazing for me.” |
Event Management Events are an important part of your chamber. Shouldn’t there be an easy and effective way to manage and communicate them? There is. |
Real World Results For example, look at the chart on the left. The South San Francisco Chamber had a good looking and solid website before we came along. But since the new Total Chamber site was implemented traffic has more than doubled. And we’re not talking about dubious measures like “hits”, we’re talking about actual pages viewed! Look further at unique visitors, bounce rates (people who come and stay on the site), number of pages viewed per visit, ... and they all tell a great story. The proof is in the results. |
More, More, More... There are too many highlights to show here; in addition, we’re constantly adding new capabilities to our software. Many of our best ideas come from our chambers. So if it’s Blogging (and yes you should be) we have it. If it’s a center for your big annual event, we have it, ... and if we talk it over and it looks like a good idea that we don’t have, we’ll probably add it! |
