Even though we are focused on electronic communications we recognize the value of printed publications and the even greater power of linking printed and electronic. Thinking in terms of marketing effectiveness, print is important, which is why the leaders on the internet (Google, Yahoo, Dell,...) use it as an effective “push” marketing part of their plans. The real power is to get the web and print working together to increase effectiveness.
There are many advantages to linking your online with your printed directory.
- Keep the information consistent
- Common marketing message and look
- Make sure your website is updated on a regular cycle
- Changing things once changes it everywhere
- Our sister company, Chamber Publishing, has 30 years experience
That is why, if you choose, we can coordinate it all with our sister company Chamber Publishing.
